| The "Other" |
It might as well be subliminal. In fact, it sometimes is. However, there is every visual shred of evidence to support the idea that sensuality is more than likely the best way to capture attention. I’m not really trying to rely on the extrication of something “sensual,” but all of this is more about the previously unquoted “sexiness” of sex. Not the actual practice of course, oh how forsaken a thing! Come on, isn’t that’s for another site to accomplish? Besides you don’t want to come looking for any of it on this avenue. Still, there’s no problem with bearing a little, suggesting a lot, and redefining the whole practice of putting a smile on someone’s face; well, and to create some loftier expectations. I know, beyond doubt, that the most pervasive chemical bond we share with each other is, with allowance, communicable through the possible hinting towards future lovemaking. If wine curries that sort of favor, then that’s pretty admirable isn’t it? Wow, good job buddy, right? Oh yes, good job wine bottle! Granted, we have the expectant theory that a good vintage is someway, somehow, alluding to all things saucy, but what is it exactly, that makes the ritual of buying nothing but provocative labeling so interesting?
Maybe because it states this word clearly on the front of the bottle: “Sex!” (I’ll return to that soon, don’t worry.) It might as well, or even if it’s something akin to that, we get the idea. So forth, we have every inclination to believe that alcohol, especially fun kinds, can parlay some eventual giggling and that provincial naughtiness we’re all familiar with. Does it mean we’re slaves to it? Yeah, i guess we are, but I’m not reading into people’s personal lives tonight. However, what I’m willing to do, is explore the reasons why attentions float away from spectacular bottles, to those others that are just as good, but continuously circulate notions of denuded femmes, or those well-known perversions of the epigrammatic. I agree, there’s no substitute for the swank and pop of a racy label, but really, is there any benefit in knowing, if tradition prevails, that you purchased something which caused a common man to snicker, and a more reserved woman to roll her eyes? It really depends on your relationship, but again, I’m not painting those larger grey areas.
| M. Lawrence "Sex" |
What you can expect as of late, is the idea that winemakers who actually feel the need to print the agreeable eroticisms on their front label, are looking to sell their wares, but remind you of the confidence they’ve had in producing a sultry product without second thoughts. Isn’t that a similar charge that people would expect from one another in more private climbs? Possibly, but aside from any other case, the vigneron takes considerable risk in masking his or her creation with a front cover that doesn’t speak volumes about it’s liquid interior. That would be sad, and it could prove to be a remorseful burden on the part of the buyer and those who were expecting that eye-opening, initial spark. Maybe that’s why there’s “The Other,” a blended red from Peirano Estate that pictures a mysteriously nacreous woman that has bit more to show than the simple sketch will allow. It’s Merlot, Cab and Syrah, but oh so distractedly simple. Then there’s the true coup: “Sex” as it is even more basic in its stamped image, the sparkling wine has been open to comic inserts and obligatory buying ventures. They’re both fantastic, the first from California, the other from Michigan, but no matter where you’re from, the concept is pretty universal. Both have a long, concupiscent finish, great interpretation of fruit, and are easily accessible, despite how controversial.
I like it just as much as anyone else would, and there’s some point where one must see the value in choosing wine based on its cover. In this sense, it can be profitable because most winemakers would not stake inferior grapes on something profound as a Sexy label. I would bet that someone’s expectations are heightened in the physical realm, but we’re talking about actual olfactory sensations aren’t we? Think to yourself what matters in the glass and don’t ask me which bottle is the sexiest, because I probably wouldn’t know. As it is, I can only imagine the scrutiny I could face if I passed something off as a love potion, or elixir. I usually let the eager find the more risque stuff, because I don’t want to be a part of anyone’s personal intentions. I leave the erotic stuff to blushing couples and poorly informed bachelors.
All I can say, is that open glasses should equal closed doors.
Brian Maniotis
Wine Warehouse Team
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