| Screaming Eagle |
This might not be a revolutionary concept, but it’s always a good one to begin talking about. It’s that controversial idea which belies almost every single trace of purchasing strata that the worldwide population is entreated to. You know, It’s that all-time, supposedly never-fail, threadbare buying power that you see amongst stock-brokers, wine spongers, or those geek-collectors who want cumulative bragging rites. It’s the horrible penchant that one sees in humans, where something seen as the “most expensive” item is described in nacreous, or completely superlative terms. I have voluntarily listened to all the self-gratifying axioms, but I can see why so many people remorsefully begin to perorate about the upscaling wine market; especially, when good men, the fortunately shrewd, and the bankrupted many have to contend with Bordeaux, Auctioneer’s bottles, or those notoriously higher-end cult favorites.
Saying that you cannot buy a severely memorable bottle for thousands of dollars is one chapter, the next, is somehow laid out in a sullen, more gritty narrative where a person, for example, is cued to remain silent about an inner burden pertaining to the subjective worth of their wine experience. Did the exchange prove meaningful enough? Who really knows. Those who have the generous ability to be contrite, especially when care is taken to promote a personally agreeable facade of fibbing and bemusing, know of the scrutiny they face, if, in front of their peers, they seem any bit remonstrative about their big purchase. ‘Pfft! Poor fool, spent all that money on a seven-hundred and fifty mils worth of pure grape juice!‘ Sure, it sounds made-up, but would something like this come to mind if a buyer is suddenly challenged to be admired, or faced with critical admonition? Again, who knows? The point is, that it’s sometimes difficult to see into the purpose of the luxury wine trade, especially when so much is expected from a single price tag.
| La Mission Haut-Brion. |
What I’m afraid of most of the time as a consultant, is creating an air of high expectancy when it comes to pricey merchandise. Most of the time, customers have an unchecked, and equally subliminal belief that an expensive wine is supposed to be gratuitous, or is supposed to unveil something that could have been previously intangible. Nothing could be less truthful in this business. For example, you’ve probably made some topical conversations about “Screaming Eagle,” a Cabernet that has created a en-mass struggle to be understood by indomitable critics and the common sipper. Most people who have already drawn from their accounts, probably know that the capabilities range, depending on what kind of drinker you are. If you’re into something more belligerent, more pugnacious, say, like a Rhone red, you’re probably not going to be wholly impressed. However, if you enjoy the promise of all the finesse and structure available to Cabs, then your money and your satisfaction is worth the exchange.
I usually enjoy all types of wine, price isn’t the issue, but sometimes it is. I know the potential fear that people have when confronted with big names and those with bigger pockets who are looking to increase speculation in the Bordelais and Bourgogne. “Chateau La Mission Haut-Brion” is one of my favorites, but I have to be careful in my assessment of its vintages. Sure, that’s where complexity arises for the money, but if I cannot get an earful of what the next year will bring to the Chateau’s precocious little upstarts, I’m venturing elsewhere and lapping-up something far more reasonable.
Honestly, at the end of the night, it’s about the practicality, right?
Brian Maniotis
Wine Warehouse Team
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