Thursday, February 10, 2011

Celebrities Continue To Worship The Same Fruit

Is it a zeitgeist, or a cultural phenomenon? I am not entirely certain, but there’s a paste-up of celebrities and other personages who appear to have jumped on the barrel wagon when it comes to wine production. It appears relatively easy enough for anyone who has basked in any lustrous career, since most of the time, all you have to do is sing, act, drive, or make the quintessential field goal. Maybe I should be impressed by the desire of many notables to do something that is considerably purposeful, but I am uncertain if this is all about immutable fame, or just practical diversification

Gerard Depardieu, sound familiar ? Perhaps not, but are Emilio Estevez, Dave Matthews, Lil’ John and Drew Bledsoe invited to memory? Yes, because we cannot avoid the sinewy pop-culture framework that surrounds American ideology; besides, all of them have stakes in the wine industry. It would appear nonsensical to say that our focus on fermented juice has not increased in tandem with our predisposed knowledge of celebrity, but hold on…are any of their products approachable?

Yes, because not all superstars like Madonna are knee-deep in the soil, pruning vines and sipping from the wine thief. No, there’s usually a pen name on every bottle to indicate the actual winemaker‘s efforts. “Arizona Stronghold,” the child of “TOOL” stage man, Maynard James Keenan, is a monument to artesian development, especially for those with remote, or cult successes in other disciplines. Director, Eric Glomski is actually the Vigneron at-large, who fashioned the full-bodied “Nachise” red. Enticingly multi-layered, with accents of ripe plum and scintillating earthiness, you would almost forget the oftentimes, kirsch-laden Petite Sirah that’s blended into a familial trinity of Grenache, Syrah and Mouvedre. Unlike other producers, the $23 price tag is comparatively generous

Naming every star currently at the helm of fermentation or distillation would be monotonous, but what’s interesting about their products, are the awards that have been won. Regardless, the appeal seems marginal in comparison to a life of constant publicity. When I tell most people that figureheads like Antonio Banderas and Nancy Pelosi own vineyards, they titter or snort derisively at the fact. Maybe I am naming the wrong people here, but enthusiasts such as Socrates, Plato and Aristotle were purveyors of the most rare and sought-after vintage years.

If recollection serves me, the harvest period ran sometime between 470-322 B.C.

-Brian Maniotis

Westchester Wine Warehouse Team 

Visit us online @: westchesterwine.com

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